Finding Your Voice on LinkedIn
There’s a certain kind of energy that fills the room when people get practical. That’s exactly what happened at our latest Soft Skills Forum, where we dove into the world of LinkedIn—this time with a fresh perspective and hands-on advice from Leana Thaqi, our Content Marketing Manager.
This wasn’t our first rodeo when it came to deep diving into LinkedIn. It’s a topic that shows up in our internal forums every once in a while, and is always followed by vigorous discussion with loads of questions. But with the platform evolving and more of us wanting to show up professionally, share our work, and support company content, it was the perfect time to revisit it, with more depth and a few new rules.
From boosting visibility and working in teams to crafting compelling captions and mastering LinkedIn’s visual format, the session was packed with practical, valuable insights.
Here are the key takeaways and why they matter.
Visibility Through Collaboration
The forum started with 3 questions: how often people post on their profiles, what stops them from posting, and if they open LinkedIn now – what is the first post that grabs their attention. Then, we went through some of the most recent numbers about LinkedIn users – just to find out what we’re competing against. This brought us to the point that you have to be PROACTIVE in order to see results on LinkedIn. Don’t just post when you announce your new job, don’t wait for connections to come to you.
A major theme of the session was how we can bring our everyday collaboration to LinkedIn. As Leana explained, the platform rewards engagement. When people repost, comment, or like a post, it signals relevance to the algorithm. When multiple team members engage with a post intentionally, visibility grows and so does impact.
Another argument for having your small “fan base” set up to engage with your content is that the platform grades your relevance score shortly after posting. If the post does well in the early test phase with a small subset of followers, it is more likely to spread and be seen by more users.
This kind of “fan base” made up of your own team members is especially powerful for project recaps, campaign launches, event highlights, or even job openings. One person posting is great, but four or five people sharing the same message with their own spin? That’s how you build momentum.
Link Placement Rules
For years, we have heard that LinkedIn punishes posts with links in the main caption. But Leana tried to challenge this idea.
According to her, it’s perfectly fine to use a link in your captions, as long as you’re wording them smartly and complementing them with compelling visuals. You just need to give people a reason to do that scroll and stop motion on their screens (apparently, it’s a ranking signal that counts), and have them click on your content. Bonus for getting them to engage with the posted content.
Context turns a passive link into an invitation to engage.
First Impressions Matter: Visuals and Hooks
Leana always starts her posts with the visual. Whether it’s a single photo, a branded graphic, or a collage, it’s the first impression. But just as important is what follows: a hook that earns the reader’s attention.
Since LinkedIn only shows the first few lines of a post before the “…see more” break, those opening lines are crucial. Make them snappy, honest, or surprising. Use bold statements, thought-provoking questions, or personal insight to draw people in.
Multi-Image Magic: Collages and Carousels
“How do I share several photos in one post without making it feel cluttered?” This was a popular question during the session, and Leana had an answer.
Her advice? Keep it simple. Choose 4–6 of the best images, and if you want them all visible at once, use a collage. Free tools like Canva or Adobe Express can help you pull this together quickly and cleanly.
For deeper storytelling like tutorials, guides, or takeaways, Leana recommends using LinkedIn’s document post format. Save your content as a PDF and upload it directly to your post. It appears as a scrollable carousel, creating a more immersive, presentation-style experience.
What to Post
A lot of the discussion revolved around what to post (because a lot of the people present responded that they don’t post because they don’t know what to post). Leana recommended that we follow the 1-1-4 rule, and mentioned she is using this number for illustrative purposes only. What this means is that for every single piece of content you share about yourself, you should share an update from another source and, most importantly, share four pieces of content written by others.
She recommended that users should show their face and what they’ve been up to. Do polls, ask questions, spark discussions – the possibilities are endless.
Final Thoughts
LinkedIn is more than just a digital CV. It’s a space where professionals connect, stories are told, and communities are built. Whether you’re looking to grow your personal brand, support your team, or just try something new, this session was a great reminder: you don’t need to be perfect—you just need to be present, intentional, and open to learning.